Case studies and hands-on activities will be used to explore the meaning of marketing in the library context and how marketing can enhance and influence the operations of a library. Participants will also explore tools used for the public relations activities that will make their library more meaningful for their community or patron base. By the end of the session, participants will possess the basic skills required to increase awareness of their library’s services through the implementation of marketing strategies, and will be able to communicate confidently with marketing consultants.
There is a cost of $50 to attend this workshop, and participants must sign up while registering for the conference: http://apla2014.wordpress.com/attend-event/. If you haven't signed up for this workshop while registering but are now interested in attending, please contact apla2014moncton@gmail.ca.
